redbox + Marketing Support
Providing Our Dumpster Rental Franchisees the Tools to Succeed
One of the biggest benefits of becoming a redbox+ franchise owner is your access to our unrivaled marketing support system. Since our success is dependent on your success, we supply you with the tools you need to find the success you deserve. We will help you develop b2b marketing strategies that will build brand awareness, educate potential clients about the features and benefits of our service, and establish repeat customers by building long-term positive relationships.
Our marketing support is just one of the reasons why we are one of the leading waste management franchise companies in the industry. Our unique, efficient, and streamlined product is an easy sell, as it delivers convenience to workers and cost-savings to owners.
We also provide extensive value-added support services that can enhance your success. They include:
In partnership with the franchisee, redbox+ will develop b2b planning directives. Directives may include, but are not limited to, researching and identifying segments of our targeted client base, (i.e. Specific firms with a need and demand for our services), pricing analysis relative to competitive pricing research summaries, engaging professional networking groups, membership and active participation within appropriate industry-related organizations, industry-related shows/expo’s, and development of customer referral strategies. Primary outcomes of successfully implementing the strategic plan include ongoing customer acquisition and long-term customer retention.
Online branding portals
Redbox+ offers two online branding portals. Franchisees can purchase an assortment of redbox+ clothing, outerwear, and caps through our online storefront. We also provide the flexibility to place special or custom orders for items not currently listed. In addition, we also have an online print fulfillment portal offering a variety of corporate id, marketing and sales collateral, and business forms.
Our online portals are franchisee secure, provide an account history of transactions, a fully loaded item catalog, and file upload capabilities. Both portals are user-friendly. Purchases and check-out processes are extremely easy to follow.
Direct mail program
Our franchisees can benefit from a comprehensive direct mail program that is completely turn-key. Features include highly-targeted geo-based list acquisition, graphics design, printing, addressing, postage, and all aspects of mail management to ensure timely delivery. As a true fulfillment program, franchisees are not required to adhere to minimum quantity requirements.
All redbox+ franchisees receive a dedicated landing page customized to their specific market. Landing pages include franchisee photos, customer testimonials, a message from the owner(s), placement of professional and community member logos, social media links, “lead catcher” i.e. Request for information, “how it works” video link, and the franchisee telephone number. Franchisee landing pages are interconnected with the main redbox+ website so that visitors have access to the main headings located in the navigation bar including the how it works, products, about us, frequently asked questions, and monthly blog pages.
Online business directories
To support and enhance your local internet presence, redbox+ will assist you in claiming your franchise with some of the more prominent free business directories. They include google places, bing places, yext, yelp, merchants circle, manta, city search, yp.com, superpages.com, and kudzu.
In addition to our extensive library of sales and marketing collateral, redbox+ will also work with our graphic designer to design and print specialized pieces unique to a franchise and or a franchisees marketing effort. Direct mail postcards, promotional flyers, product info sheets, and customized sales spiffs are just a few examples.
Container and vehicle graphics
One of our most useful marketing tools is the redbox+ logo and telephone number prominently displayed on both sides of our waste containers. They literally serve as traveling and stationary billboards that result in generating a substantial number of customer inquiries. To ensure the timeliness, quality, and proper placement of these graphics, we coordinate the production and application of the decals before the containers are shipped. In addition, we also oversee ordering, production, and shipping for the redbox+ truck lettering. Upon request, redbox+ can provide branding specifications and placement diagrams.
Redbox+ will introduce your business by sending press and news releases to pertinent media outlets within your primary market. Press releases typically include a company profile, a descriptive highlighting the unique service and features/benefits redbox+ provides, and a bio brief of the franchise owner. In addition to the introductory release, on your directive, we also send releases with storylines about business growth and achievement, community involvement, and volunteerism.
Market analysis and preparation
As part of the pre-launch process, redbox+ will assist in researching competitor pricing, local landfill tipping rates, building permit issuance, c&d hauler permitting, and wastewater licensing requirements.
Ad planning, buying, and production
Upon request, redbox+ will work directly with local advertising outlets to assist you in planning, buying, and scheduling print and electronic media campaigns. This includes analyzing rates, reach, and target audience. Redbox+ will also assist with scripting and ad production work.
Customer referral incentive program
With our referral bonus program, you can incentivize your customers to make referrals. Simply provide customers with a redbox+ customer referral bonus card, ask them to complete the card and return it.
Ready to join the portable dumpster franchise that is backed by unrivaled marketing support? Visit our steps to ownership page today to learn more!